What even is Okayish?

Okayish is a clothing brand born from burnout, overthinking, and a deep love of soft fabric and sad jokes. Our mission? To make mental health feel less clinical and more human — through wearable reminders that it's fine to not be fine.

We're not here to tell you to "live, laugh, love."
We're here to say: you're doing your best — and that’s... okay.

Our designs mix dark humor, emotional honesty, and way too many references to ancient art.
It’s merch for your coping mechanisms.

We don’t believe in toxic positivity. We believe in getting dressed, even when life feels like a Renaissance painting of a guy getting stabbed in the neck.
Because sometimes, just showing up is an act of rebellion.

So if you're still standing (barely), marching on out of spite, or fighting your demons in sweatpants — welcome.
You’re one of us.
You’re #DoingOkayish. And that’s more than enough.